ABOUT ABHATI

THE FOUNDER - ANJU RUPAL


We couldn’t imagine creating another beauty product, no matter how exceptional, if it meant depleting our precious resources. And for us, our most precious resources are our farmers, without whom we could not produce these wonderful formulations. It’s so important for us to give them the tools to live in dignity, in a healthy environment and provide for their children to be educated. I’m proud to say that we’re accomplishing that. Seeing the results in rural India just makes me want to work harder, it’s really quite moving. When I think about what we're doing, I am reminded of this: Literacy is a bridge between misery & hope.

IMPROVING THE WORLD

… one product at a time. We’re driven by the hope of a cleaner environment and make sure we give back to the planet and those who occupy it. We don’t just operate sustainably and fair trade, we invest in those who work with us. We consider our work to be two-fold: we bring an exceptional product range to our clients, unrivalled in the quality of its formulations and potency. At the same time, we nurture our farmers, the local population and the environment by supporting them with education initiatives and reforestation projects. We work tirelessly to find solutions for minimizing waste and using sustainable elements in our marketing. Applying an Abhati product to your face, hair and body means you are helping to make the world more beautiful too. 

EMPOWERING WOMEN

We make significant efforts to create and support local trusts and initiatives related to the education of women in rural India. We practice “Seva” which means “Selfless Service”, a key element in our business model. Growing up in rural India comes with some challenges; growing up as a girl poses a lot more. Part of our mission is to offer support to young ladies who struggle by spearheading local education programmes, making it possible for them to attend school, where none existed before. The work we do to help girls obtain an education is probably one of my most proud accomplishments. To achieve that as a “side-effect” of the work I do back in Switzerland makes me feel that every company, no matter what size, should be able to do the same. If we all worked along this model, just imagine how much better we would be, as a species. To date, thanks to our collaboration with www.educategirls.ngo we have made it possible for an estimated 120 000 girls to acquire an education. And that is only the beginning. 
We are happy that you are helping us make that possible by choosing our products.

Namaste

EDUCATION & ECOSYSTEM

A significant part of our profit goes to support local farms, woodland and education programs. For example, we work closely with weforest.org, an initiative which has been instrumental in planting over 15 million trees so far. Abhati’s social and environmental impact has been rewarded with the BCorp certification for using business as a force for good. The BCorp certification is recognition that all our efforts have been acknowledged. Along with being difficult to obtain, the certification confirms that we work in a transparent way to solve social and environmental problems, which is what we have been doing since the very first day. When you use our products, you can be assured that you are supporting not one but many excellent causes.
Which is another reason to shine.* (Abhati means “shine” in Sanskrit)

“Being part of the BCorp family hasn’t changed how we operate, but it does give me hope that other people, including consumers, are putting more thought into manufacturing and social enterprise. I hope that soon, people will walk into a store and demand that everything they buy meets the same criteria. As for Abhati’s impact: yes, it’s very satisfying that we can combine truly beneficial skin and hair care with caring for people and the environment. That is a reward in itself.”

Anju Rupal, Founder of Abhati Suisse